Dary a firemní filantropie

Abstract

Pfedkladami diplomova prace se zabYva pfedevsim dary, jejich obecnym pojetim, a pote dobroCinnymi dary a firemni filantropii. Posledni cast prace je venovana pruzkumu nazoru na firemni filantropii. Dary ve spoleenosti hraji vy-znamnou roli. Jejich nejvy-znamnejsi funkci je, ze vytvari moralni pouto mezi darcem a pfijemcem. Nekdo vzdy zUstava ve dluhu k druhemu, ale obe strany mohou mit odlisnou pfedstavu 0 velikosti dluhu a 0 tom, jak dlouho muze trvat. V darech se projevuje reciprocita. Cekame, ze nas dar bude oplacen jiny-m, vhodny-m, pfimefenym darem, pokud tomu tak neni, je v nasem vztahu s pfijemcem neco spatne. Motivy k darovani jsou ruzne mohou to byt pozitivni pocity (vyjadfeni lasky, pfatelstvi, licty), moralni povinnost pomahat, ale take snaha ukazat sHu a prestiz, prosadit vlastni zajem (lichotky, liplatky), ukazat svou nadfazenost, a take snaha nekoho si zavazat, eehoz mistme vyuziva pfedevsim mafie.

This thesis deals with gifts, firstly with their general concept and secondly with donations and corporate philanthropy. The last part of thesis is dedicated to research the opinions on corporate philanthropy. Gifts playa major role in society. Their key role is to create a moral obligation between a donor and a recipient. There is always somebody who is obliged, but both parties can have the different view about the size of the debt and about the time to pay it back. There can be a reciprocity in giving gifts. One can expect that his gift will be paid back by another, suitable and corresponding gift. If it is not so, one can think that there is something wrong in his relationship with recipient. Motives to give gifts can vary. They can be positive (declaration of love, friendship, respect), moral obligation, but also own interest (flattery, bribes), an effort to show own superiority and also an effort to oblige somebody, which is perfectly used above all by Cosa Nostra.