| dc.contributor.advisor | Obluk, Ondřej | |
| dc.creator | Havel, Jakub | |
| dc.date.accessioned | 2023-01-12T11:44:46Z | |
| dc.date.available | 2023-01-12T11:44:46Z | |
| dc.date.issued | 2009 | |
| dc.identifier.uri | http://hdl.handle.net/20.500.11956/147340 | |
| dc.language | Čeština | cs_CZ |
| dc.language.iso | cs_CZ | |
| dc.publisher | Univerzita Karlova, Fakulta sociálních věd | cs_CZ |
| dc.subject | FMCG | en_US |
| dc.subject | Madeta | en_US |
| dc.subject | Jihočeské Mlékárny | en_US |
| dc.subject | Lipánek | en_US |
| dc.subject | corporate image | en_US |
| dc.subject | positioning | en_US |
| dc.subject | brand awareness | en_US |
| dc.subject | FMCG | cs_CZ |
| dc.subject | Madeta | cs_CZ |
| dc.subject | Jihočeské Mlékárny | cs_CZ |
| dc.subject | Lipánek | cs_CZ |
| dc.subject | image firmy | cs_CZ |
| dc.subject | positioning | cs_CZ |
| dc.subject | znalost značky | cs_CZ |
| dc.title | Marketingová komunikace společnosti Madeta a.s. v roce 2008 | cs_CZ |
| dc.type | bakalářská práce | cs_CZ |
| dcterms.created | 2009 | |
| dcterms.dateAccepted | 2009-06-15 | |
| dc.description.department | Department of Marketing Communication and Public Relations | en_US |
| dc.description.department | Katedra marketingové komunikace a public relations | cs_CZ |
| dc.description.faculty | Faculty of Social Sciences | en_US |
| dc.description.faculty | Fakulta sociálních věd | cs_CZ |
| dc.identifier.repId | 72959 | |
| dc.title.translated | Marketing Communication of the Madeta Company in 2008 | en_US |
| dc.contributor.referee | NÁHRADNÍ, OPONENT | |
| thesis.degree.name | Bc. | |
| thesis.degree.level | bakalářské | cs_CZ |
| thesis.degree.discipline | Marketingová komunikace a public relations | cs_CZ |
| thesis.degree.discipline | Marketing Communications and Public Relations | en_US |
| thesis.degree.program | Mediální a komunikační studia | cs_CZ |
| thesis.degree.program | Media and Communications Studies | en_US |
| uk.thesis.type | bakalářská práce | cs_CZ |
| uk.taxonomy.organization-cs | Fakulta sociálních věd::Katedra marketingové komunikace a public relations | cs_CZ |
| uk.taxonomy.organization-en | Faculty of Social Sciences::Department of Marketing Communication and Public Relations | en_US |
| uk.faculty-name.cs | Fakulta sociálních věd | cs_CZ |
| uk.faculty-name.en | Faculty of Social Sciences | en_US |
| uk.faculty-abbr.cs | FSV | cs_CZ |
| uk.degree-discipline.cs | Marketingová komunikace a public relations | cs_CZ |
| uk.degree-discipline.en | Marketing Communications and Public Relations | en_US |
| uk.degree-program.cs | Mediální a komunikační studia | cs_CZ |
| uk.degree-program.en | Media and Communications Studies | en_US |
| thesis.grade.cs | Velmi dobře | cs_CZ |
| thesis.grade.en | Very good | en_US |
| uk.file-availability | V | |
| uk.grantor | Univerzita Karlova, Fakulta sociálních věd, Katedra marketingové komunikace a public relations | cs_CZ |
| thesis.grade.code | 2 | |
| uk.publication-place | Praha | cs_CZ |
| uk.thesis.defenceStatus | O | |
