| dc.contributor.advisor | Ježková, Tereza | |
| dc.creator | Spirit, Martin | |
| dc.date.accessioned | 2022-04-14T18:13:00Z | |
| dc.date.available | 2022-04-14T18:13:00Z | |
| dc.date.issued | 2021 | |
| dc.identifier.uri | http://hdl.handle.net/20.500.11956/150369 | |
| dc.language | Čeština | cs_CZ |
| dc.language.iso | cs_CZ | |
| dc.publisher | Univerzita Karlova, Fakulta sociálních věd | cs_CZ |
| dc.subject | marketingový mix | cs_CZ |
| dc.subject | marketingové strategie | cs_CZ |
| dc.subject | hudební průmysl | cs_CZ |
| dc.subject | gramofonový průmysl | cs_CZ |
| dc.subject | hudební vydavatelství | cs_CZ |
| dc.subject | hudební marketing | cs_CZ |
| dc.subject | Československo | cs_CZ |
| dc.subject | devadesátá léta | cs_CZ |
| dc.subject | sametová revoluce | cs_CZ |
| dc.subject | Supraphon | cs_CZ |
| dc.subject | fyzický hudební nosič | cs_CZ |
| dc.subject | marketing mix | en_US |
| dc.subject | marketing strategies | en_US |
| dc.subject | music industry | en_US |
| dc.subject | gramophone industry | en_US |
| dc.subject | music publishing | en_US |
| dc.subject | music marketing | en_US |
| dc.subject | Czechoslovakia | en_US |
| dc.subject | 1990s | en_US |
| dc.subject | velvet revolution | en_US |
| dc.subject | Supraphon | en_US |
| dc.subject | physical music carrier | en_US |
| dc.title | Marketingové strategie vybraných československých a českých hudebních vydavatelství v první polovině devadesátých let 20. století | cs_CZ |
| dc.type | bakalářská práce | cs_CZ |
| dcterms.created | 2021 | |
| dcterms.dateAccepted | 2021-09-15 | |
| dc.description.department | Katedra marketingové komunikace a public relations | cs_CZ |
| dc.description.department | Department of Marketing Communication and Public Relations | en_US |
| dc.description.faculty | Faculty of Social Sciences | en_US |
| dc.description.faculty | Fakulta sociálních věd | cs_CZ |
| dc.identifier.repId | 229402 | |
| dc.title.translated | Marketing strategies of selected Czechoslovak and Czech music publishers in the first half of the 1990s | en_US |
| dc.contributor.referee | Halada, Jan | |
| thesis.degree.name | Bc. | |
| thesis.degree.level | bakalářské | cs_CZ |
| thesis.degree.discipline | Marketingová komunikace a public relations | cs_CZ |
| thesis.degree.discipline | Marketing Communications and Public Relations | en_US |
| thesis.degree.program | Mediální a komunikační studia | cs_CZ |
| thesis.degree.program | Media and Communications Studies | en_US |
| uk.thesis.type | bakalářská práce | cs_CZ |
| uk.taxonomy.organization-cs | Fakulta sociálních věd::Katedra marketingové komunikace a public relations | cs_CZ |
| uk.taxonomy.organization-en | Faculty of Social Sciences::Department of Marketing Communication and Public Relations | en_US |
| uk.faculty-name.cs | Fakulta sociálních věd | cs_CZ |
| uk.faculty-name.en | Faculty of Social Sciences | en_US |
| uk.faculty-abbr.cs | FSV | cs_CZ |
| uk.degree-discipline.cs | Marketingová komunikace a public relations | cs_CZ |
| uk.degree-discipline.en | Marketing Communications and Public Relations | en_US |
| uk.degree-program.cs | Mediální a komunikační studia | cs_CZ |
| uk.degree-program.en | Media and Communications Studies | en_US |
| thesis.grade.cs | Výborně | cs_CZ |
| thesis.grade.en | Excellent | en_US |
| uk.file-availability | V | |
| uk.grantor | Univerzita Karlova, Fakulta sociálních věd, Katedra marketingové komunikace a public relations | cs_CZ |
| thesis.grade.code | A | |
| uk.publication-place | Praha | cs_CZ |
| uk.thesis.defenceStatus | O | |
