Tik Tok News: An analysis of users' perception of journalistic content on Tik Tok
Tik Tok a zprávy: Analýza vnímání novinářského obsahu na Tik Tok ze strany uživatelů
diploma thesis (DEFENDED)
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Permanent link
http://hdl.handle.net/20.500.11956/176424Identifiers
Study Information System: 245243
Collections
- Kvalifikační práce [18159]
Faculty / Institute
Faculty of Social Sciences
Discipline
Journalism, Media and Globalisation
Department
Department of Journalism
Date of defense
13. 9. 2022
Publisher
Univerzita Karlova, Fakulta sociálních vědLanguage
English
Grade
Excellent
Keywords (Czech)
Tik Tok, vnímání uživatelů, žurnalistika na sociálních sítích, Ambient Journalism, X Journalism, žurnalistika na Tik TokKeywords (English)
Tik Tok news, user perception, audience research, social media journalism, Ambient Journalism, X Journalism, Journalism on Tik TokConsidering the significant number of news outlets branching out to the Tik Tok app, more research on this format of news delivery and users' perception is crucial. Through a mixed- method study of qualitative content analysis, sentiment analysis of comments, and semi- structured interviews with 12 followers of each Tik Tok account, this study aimed at understanding how active users perceive the news on Tik Tok. The results show that the Accessibility, Style, Didactics, and Creativity resources are the ones that most encourage people to follow news on Tik Tok and in the specific media chosen for this study: Folha de S. Paulo, Estadão, NBC News, and Washington Post. This study also suggested two possible frameworks in which journalism on Tik Tok can be inserted: (1) Ambient Journalism (Hermida, 2010); and, (2) X Journalism (Loosen, Ahva, Reimer, Solbach, Deuze, and Matzat, 2020).