| dc.contributor.advisor | Koudelková, Petra | |
| dc.creator | Kubát, Petr | |
| dc.date.accessioned | 2023-11-06T23:37:02Z | |
| dc.date.available | 2023-11-06T23:37:02Z | |
| dc.date.issued | 2023 | |
| dc.identifier.uri | http://hdl.handle.net/20.500.11956/185144 | |
| dc.language | Čeština | cs_CZ |
| dc.language.iso | cs_CZ | |
| dc.publisher | Univerzita Karlova, Fakulta sociálních věd | cs_CZ |
| dc.subject | Marketingový plán | cs_CZ |
| dc.subject | Vinotéka Žižkov | cs_CZ |
| dc.subject | Cílový trh | cs_CZ |
| dc.subject | Digitální marketing | cs_CZ |
| dc.subject | Historie vína | cs_CZ |
| dc.subject | PEST analýza | cs_CZ |
| dc.subject | Porterova analýza | cs_CZ |
| dc.subject | Marketing plan | en_US |
| dc.subject | Vinotéka Žižkov | en_US |
| dc.subject | Target market | en_US |
| dc.subject | Digital marketing | en_US |
| dc.subject | Wine history | en_US |
| dc.subject | PEST analysis | en_US |
| dc.subject | Porter analysis | en_US |
| dc.title | Návrh marketingového plánu malého podniku "Vinotéka Žižkov" | cs_CZ |
| dc.type | bakalářská práce | cs_CZ |
| dcterms.created | 2023 | |
| dcterms.dateAccepted | 2023-09-12 | |
| dc.description.department | Katedra marketingové komunikace a public relations | cs_CZ |
| dc.description.department | Department of Marketing Communication and Public Relations | en_US |
| dc.description.faculty | Fakulta sociálních věd | cs_CZ |
| dc.description.faculty | Faculty of Social Sciences | en_US |
| dc.identifier.repId | 258633 | |
| dc.title.translated | Proposal for the marketing plan of the small enterprise "Vinotéka Žižkov". | en_US |
| dc.contributor.referee | Schneiderová, Soňa | |
| thesis.degree.name | Bc. | |
| thesis.degree.level | bakalářské | cs_CZ |
| thesis.degree.discipline | Komunikační studia se specializací Marketingová komunikace a public relations | cs_CZ |
| thesis.degree.discipline | Communication Studies with specialisation in Marketing Communication and Public Relations | en_US |
| thesis.degree.program | Komunikační studia | cs_CZ |
| thesis.degree.program | Communication Studies | en_US |
| uk.thesis.type | bakalářská práce | cs_CZ |
| uk.taxonomy.organization-cs | Fakulta sociálních věd::Katedra marketingové komunikace a public relations | cs_CZ |
| uk.taxonomy.organization-en | Faculty of Social Sciences::Department of Marketing Communication and Public Relations | en_US |
| uk.faculty-name.cs | Fakulta sociálních věd | cs_CZ |
| uk.faculty-name.en | Faculty of Social Sciences | en_US |
| uk.faculty-abbr.cs | FSV | cs_CZ |
| uk.degree-discipline.cs | Komunikační studia se specializací Marketingová komunikace a public relations | cs_CZ |
| uk.degree-discipline.en | Communication Studies with specialisation in Marketing Communication and Public Relations | en_US |
| uk.degree-program.cs | Komunikační studia | cs_CZ |
| uk.degree-program.en | Communication Studies | en_US |
| thesis.grade.cs | Výborně | cs_CZ |
| thesis.grade.en | Excellent | en_US |
| uk.file-availability | V | |
| uk.grantor | Univerzita Karlova, Fakulta sociálních věd, Katedra marketingové komunikace a public relations | cs_CZ |
| thesis.grade.code | B | |
| uk.publication-place | Praha | cs_CZ |
| uk.thesis.defenceStatus | O | |
