| dc.contributor.advisor | Hejlová, Denisa | |
| dc.creator | Křivková, Hanka | |
| dc.date.accessioned | 2024-07-11T06:41:23Z | |
| dc.date.available | 2024-07-11T06:41:23Z | |
| dc.date.issued | 2024 | |
| dc.identifier.uri | http://hdl.handle.net/20.500.11956/191555 | |
| dc.language | Čeština | cs_CZ |
| dc.language.iso | cs_CZ | |
| dc.publisher | Univerzita Karlova, Fakulta sociálních věd | cs_CZ |
| dc.subject | fast fashion | en_US |
| dc.subject | generation Z | en_US |
| dc.subject | greenwashing | en_US |
| dc.subject | green claims | en_US |
| dc.subject | shopping behaviour | en_US |
| dc.subject | rychlá móda | cs_CZ |
| dc.subject | generace Z | cs_CZ |
| dc.subject | greenwashing | cs_CZ |
| dc.subject | zelená tvrzení | cs_CZ |
| dc.subject | nákupní chování | cs_CZ |
| dc.title | Vnímání rychlé módy, jejích rizik a greenwashingu generací Z | cs_CZ |
| dc.type | bakalářská práce | cs_CZ |
| dcterms.created | 2024 | |
| dcterms.dateAccepted | 2024-06-20 | |
| dc.description.department | Department of Marketing Communication and Public Relations | en_US |
| dc.description.department | Katedra marketingové komunikace a public relations | cs_CZ |
| dc.description.faculty | Fakulta sociálních věd | cs_CZ |
| dc.description.faculty | Faculty of Social Sciences | en_US |
| dc.identifier.repId | 258190 | |
| dc.title.translated | The perception of fast fashion, its risks and greenwashing by generation Z | en_US |
| dc.contributor.referee | Koudelková, Petra | |
| thesis.degree.name | Bc. | |
| thesis.degree.level | bakalářské | cs_CZ |
| thesis.degree.discipline | Komunikační studia se specializací Marketingová komunikace a public relations | cs_CZ |
| thesis.degree.discipline | Communication Studies:Marketing Communication and Public Relations | en_US |
| thesis.degree.program | Communication Studies | en_US |
| thesis.degree.program | Komunikační studia | cs_CZ |
| uk.thesis.type | bakalářská práce | cs_CZ |
| uk.taxonomy.organization-cs | Fakulta sociálních věd::Katedra marketingové komunikace a public relations | cs_CZ |
| uk.taxonomy.organization-en | Faculty of Social Sciences::Department of Marketing Communication and Public Relations | en_US |
| uk.faculty-name.cs | Fakulta sociálních věd | cs_CZ |
| uk.faculty-name.en | Faculty of Social Sciences | en_US |
| uk.faculty-abbr.cs | FSV | cs_CZ |
| uk.degree-discipline.cs | Komunikační studia se specializací Marketingová komunikace a public relations | cs_CZ |
| uk.degree-discipline.en | Communication Studies:Marketing Communication and Public Relations | en_US |
| uk.degree-program.cs | Komunikační studia | cs_CZ |
| uk.degree-program.en | Communication Studies | en_US |
| thesis.grade.cs | Výborně | cs_CZ |
| thesis.grade.en | Excellent | en_US |
| uk.file-availability | V | |
| uk.grantor | Univerzita Karlova, Fakulta sociálních věd, Katedra marketingové komunikace a public relations | cs_CZ |
| thesis.grade.code | B | |
| uk.publication-place | Praha | cs_CZ |
| uk.thesis.defenceStatus | O | |
