| dc.contributor.advisor | Švecová, Martina | |
| dc.creator | Jarošová, Eliška Marie | |
| dc.date.accessioned | 2024-07-11T06:45:06Z | |
| dc.date.available | 2024-07-11T06:45:06Z | |
| dc.date.issued | 2024 | |
| dc.identifier.uri | http://hdl.handle.net/20.500.11956/191573 | |
| dc.language | Čeština | cs_CZ |
| dc.language.iso | cs_CZ | |
| dc.publisher | Univerzita Karlova, Fakulta sociálních věd | cs_CZ |
| dc.subject | Brand | en_US |
| dc.subject | brand image | en_US |
| dc.subject | e-shop | en_US |
| dc.subject | outdoor equipment | en_US |
| dc.subject | brand knowledge | en_US |
| dc.subject | brand associations | en_US |
| dc.subject | Značka | cs_CZ |
| dc.subject | vnímání značky | cs_CZ |
| dc.subject | e-shop | cs_CZ |
| dc.subject | outdoorové vybavení | cs_CZ |
| dc.subject | brand knowledge | cs_CZ |
| dc.subject | asociace se značkou | cs_CZ |
| dc.title | Porovnání image značky vybraného e-shopu s image značky ideálního online prodejce | cs_CZ |
| dc.type | bakalářská práce | cs_CZ |
| dcterms.created | 2024 | |
| dcterms.dateAccepted | 2024-06-20 | |
| dc.description.department | Department of Marketing Communication and Public Relations | en_US |
| dc.description.department | Katedra marketingové komunikace a public relations | cs_CZ |
| dc.description.faculty | Fakulta sociálních věd | cs_CZ |
| dc.description.faculty | Faculty of Social Sciences | en_US |
| dc.identifier.repId | 263867 | |
| dc.title.translated | Comparing brand image of a selected e-shop with a brand image of the ideal online retailer | en_US |
| dc.contributor.referee | Houdek, Petr | |
| thesis.degree.name | Bc. | |
| thesis.degree.level | bakalářské | cs_CZ |
| thesis.degree.discipline | Komunikační studia se specializací Marketingová komunikace a public relations | cs_CZ |
| thesis.degree.discipline | Communication Studies:Marketing Communication and Public Relations | en_US |
| thesis.degree.program | Communication Studies | en_US |
| thesis.degree.program | Komunikační studia | cs_CZ |
| uk.thesis.type | bakalářská práce | cs_CZ |
| uk.taxonomy.organization-cs | Fakulta sociálních věd::Katedra marketingové komunikace a public relations | cs_CZ |
| uk.taxonomy.organization-en | Faculty of Social Sciences::Department of Marketing Communication and Public Relations | en_US |
| uk.faculty-name.cs | Fakulta sociálních věd | cs_CZ |
| uk.faculty-name.en | Faculty of Social Sciences | en_US |
| uk.faculty-abbr.cs | FSV | cs_CZ |
| uk.degree-discipline.cs | Komunikační studia se specializací Marketingová komunikace a public relations | cs_CZ |
| uk.degree-discipline.en | Communication Studies:Marketing Communication and Public Relations | en_US |
| uk.degree-program.cs | Komunikační studia | cs_CZ |
| uk.degree-program.en | Communication Studies | en_US |
| thesis.grade.cs | Výborně | cs_CZ |
| thesis.grade.en | Excellent | en_US |
| uk.file-availability | V | |
| uk.grantor | Univerzita Karlova, Fakulta sociálních věd, Katedra marketingové komunikace a public relations | cs_CZ |
| thesis.grade.code | B | |
| uk.publication-place | Praha | cs_CZ |
| uk.thesis.defenceStatus | O | |
