This bachelor's thesis examines the changing media system in the United States. Previously, the U.S. media system was seen as having the highest quality of journalism and its journalists as the greatest professionals. Due ...

This paper focuses on the topic of low-threshold centers for drug users in the context of NIMBY attitudes, which refers to the resistance of local communities to the placement of these centers in their neighborhoods. Prague ...

In my bachelor's thesis I focus on how customers perceive sustainable statements of fashion brands. I investigate how customers' opinions influence their purchasing behaviours and how they respond to sustainable communication ...

Budování značky v umění: Případová studie Damien Hirst Bakalářská práce Autor práce: Binh Thanh Mai Studijní program: Mediální a komunikační studia Vedoucí práce: Mgr. Tereza Ježková, Ph.D. Rok obhajoby: 2023 Abstract This ...

This bachelor thesis focuses on the development of the FC Manchester United logo and its relation to club identity and marketing. The work describes the process of logo development and its symbolism from the beginning of ...

The entire globalized world became victims of the covid 19 pandemic, however, a number of other significant social problems like suicides got impacted by it and the lockdown. In India, the suicide rate and annual number ...

This thesis examines the managerial relationship of selected political institutes in the Czech Republic with their parent entities from the perspective of political management theory, specifically through the function of ...

The theoretical part of the bachelor thesis defines regional journalism, the magazine and the main formats that are part of the practical part: news, reportage, interview and editorial. It also provides a definition of ...

This bachelor thesis aims to analyse how three newspapers, namely Rudé právo, The Guardian and The New York Times, presented the student protests in Tiananmen Square in 1989. The period from 13 May 1989 to 26 June 1989 was ...

In today's digital era, social media is becoming increasingly influential. The popularity of the social network TikTok is increasing, especially among adolescents, and is thus affecting various areas of their lives. One ...

This bachelor thesis investigates the effect of promotion on the clientele change of the Priessnitz Spa in Jeseník. The thesis takes into account the origins of the spa and its history and focuses specifically on the First ...

Currently, the public is overwhelmed with so-called "green" terms on cosmetic product packaging. Marketing communication is shifting towards its green version, which aims to satisfy the growing interest in environmental ...

This bachelor thesis focuses on effectiveness and impact of advertisements using framing. The first chapter of the theoretical part is devoted to the concept of framing and its effect from the perspective of psychology and ...

This master's thesis deals with the challenges of the school meal system in the Czech Republic within the context of strategic communication. It illuminates the current issues of the school meal system, situating them ...

Although companies today are expected to be more socially engaged than ever before, and almost no company can avoid it, the topic of social responsibility and sustainable policies dates back to the 19th century. This paper ...

In the current digital era, emoji are an integral part of everyday online communication, expressing a range of emotions and thoughts. This paper focuses on the understanding and use of emoji by different generations, with ...