| dc.contributor.advisor | Dolanský, Pavel | |
| dc.creator | Nunvářová, Petra | |
| dc.date.accessioned | 2017-04-27T15:29:27Z | |
| dc.date.available | 2017-04-27T15:29:27Z | |
| dc.date.issued | 2011 | |
| dc.identifier.uri | http://hdl.handle.net/20.500.11956/36924 | |
| dc.language | Čeština | cs_CZ |
| dc.language.iso | cs_CZ | |
| dc.publisher | Univerzita Karlova, Fakulta sociálních věd | cs_CZ |
| dc.subject | Marlboro | cs_CZ |
| dc.subject | cigarety | cs_CZ |
| dc.subject | ikonicita | cs_CZ |
| dc.subject | reklama tabákových výrobků | cs_CZ |
| dc.subject | značka | cs_CZ |
| dc.subject | mužnost v reklamě | cs_CZ |
| dc.subject | Marlboro | en_US |
| dc.subject | cigarettes | en_US |
| dc.subject | iconicity | en_US |
| dc.subject | tobacco advertising | en_US |
| dc.subject | brand | en_US |
| dc.subject | masculinity in advertising | en_US |
| dc.title | Ikonická značka Marlboro: Historie Marlboro Man | cs_CZ |
| dc.type | bakalářská práce | cs_CZ |
| dcterms.created | 2011 | |
| dcterms.dateAccepted | 2011-06-21 | |
| dc.description.department | Department of Marketing Communication and Public Relations | en_US |
| dc.description.department | Katedra marketingové komunikace a public relations | cs_CZ |
| dc.description.faculty | Faculty of Social Sciences | en_US |
| dc.description.faculty | Fakulta sociálních věd | cs_CZ |
| dc.identifier.repId | 100385 | |
| dc.title.translated | The Iconic Brand Marlboro: The History of Marlboro Man | en_US |
| dc.contributor.referee | Hejlová, Denisa | |
| dc.identifier.aleph | 001369220 | |
| thesis.degree.name | Bc. | |
| thesis.degree.level | bakalářské | cs_CZ |
| thesis.degree.discipline | Marketing Communications and Public Relations | en_US |
| thesis.degree.discipline | Marketingová komunikace a public relations | cs_CZ |
| thesis.degree.program | Media and Communications Studies | en_US |
| thesis.degree.program | Mediální a komunikační studia | cs_CZ |
| uk.thesis.type | bakalářská práce | cs_CZ |
| uk.taxonomy.organization-cs | Fakulta sociálních věd::Katedra marketingové komunikace a public relations | cs_CZ |
| uk.taxonomy.organization-en | Faculty of Social Sciences::Department of Marketing Communication and Public Relations | en_US |
| uk.faculty-name.cs | Fakulta sociálních věd | cs_CZ |
| uk.faculty-name.en | Faculty of Social Sciences | en_US |
| uk.faculty-abbr.cs | FSV | cs_CZ |
| uk.degree-discipline.cs | Marketingová komunikace a public relations | cs_CZ |
| uk.degree-discipline.en | Marketing Communications and Public Relations | en_US |
| uk.degree-program.cs | Mediální a komunikační studia | cs_CZ |
| uk.degree-program.en | Media and Communications Studies | en_US |
| thesis.grade.cs | Výborně | cs_CZ |
| thesis.grade.en | Excellent | en_US |
| uk.file-availability | V | |
| uk.publication.place | Praha | cs_CZ |
| uk.grantor | Univerzita Karlova, Fakulta sociálních věd, Katedra marketingové komunikace a public relations | cs_CZ |
| dc.identifier.lisID | 990013692200106986 | |
