| dc.contributor.advisor | Kopecký, Ladislav | |
| dc.creator | Nerudová, Dana | |
| dc.date.accessioned | 2017-04-27T21:14:47Z | |
| dc.date.available | 2017-04-27T21:14:47Z | |
| dc.date.issued | 2011 | |
| dc.identifier.uri | http://hdl.handle.net/20.500.11956/38389 | |
| dc.language | Čeština | cs_CZ |
| dc.language.iso | cs_CZ | |
| dc.publisher | Univerzita Karlova, Fakulta sociálních věd | cs_CZ |
| dc.subject | Karlovarská Korunní | cs_CZ |
| dc.subject | marketingový mix | cs_CZ |
| dc.subject | event | cs_CZ |
| dc.subject | zavádění produktu | cs_CZ |
| dc.subject | POS | cs_CZ |
| dc.subject | Karlovarská Korunní | en_US |
| dc.subject | marketing mix | en_US |
| dc.subject | event | en_US |
| dc.subject | launching | en_US |
| dc.subject | POS | en_US |
| dc.title | Zavádění nových produktů značky Korunní v letech 2009 a 2010 | cs_CZ |
| dc.type | bakalářská práce | cs_CZ |
| dcterms.created | 2011 | |
| dcterms.dateAccepted | 2011-06-21 | |
| dc.description.department | Department of Marketing Communication and Public Relations | en_US |
| dc.description.department | Katedra marketingové komunikace a public relations | cs_CZ |
| dc.description.faculty | Faculty of Social Sciences | en_US |
| dc.description.faculty | Fakulta sociálních věd | cs_CZ |
| dc.identifier.repId | 101153 | |
| dc.title.translated | The introduction of new products of Korunní brand in 2009 a 2010 | en_US |
| dc.contributor.referee | Köppl, Daniel | |
| dc.identifier.aleph | 001369290 | |
| thesis.degree.name | Bc. | |
| thesis.degree.level | bakalářské | cs_CZ |
| thesis.degree.discipline | Marketing Communications and Public Relations | en_US |
| thesis.degree.discipline | Marketingová komunikace a public relations | cs_CZ |
| thesis.degree.program | Media and Communications Studies | en_US |
| thesis.degree.program | Mediální a komunikační studia | cs_CZ |
| uk.thesis.type | bakalářská práce | cs_CZ |
| uk.taxonomy.organization-cs | Fakulta sociálních věd::Katedra marketingové komunikace a public relations | cs_CZ |
| uk.taxonomy.organization-en | Faculty of Social Sciences::Department of Marketing Communication and Public Relations | en_US |
| uk.faculty-name.cs | Fakulta sociálních věd | cs_CZ |
| uk.faculty-name.en | Faculty of Social Sciences | en_US |
| uk.faculty-abbr.cs | FSV | cs_CZ |
| uk.degree-discipline.cs | Marketingová komunikace a public relations | cs_CZ |
| uk.degree-discipline.en | Marketing Communications and Public Relations | en_US |
| uk.degree-program.cs | Mediální a komunikační studia | cs_CZ |
| uk.degree-program.en | Media and Communications Studies | en_US |
| thesis.grade.cs | Výborně | cs_CZ |
| thesis.grade.en | Excellent | en_US |
| uk.file-availability | V | |
| uk.publication.place | Praha | cs_CZ |
| uk.grantor | Univerzita Karlova, Fakulta sociálních věd, Katedra marketingové komunikace a public relations | cs_CZ |
| dc.identifier.lisID | 990013692900106986 | |
