Změna edičního profilu nakladatelství Euromedia Group v souvislosti se získáním nakladatelské značky Odeon

Abstract

The Odeon Publishing House has long been connected with high book culture in Czech literary history. The name Odeon itself has a long pedigree in Czechoslovakia, and dates back to the nineteen twenties, when it fi rst appeared as the name of Fromek's publishing house. Later the State Publishing House of Belles-Iettres, Music and Arts (SNKLHU) appropriated the famou s Odeon mark and subsequently in the nineteen sixties changed its name to Odeon. It ranked, both by volume of sales and by the high quality of its publications from both Czech and foreign authors among the abso lute top in Czechoslovakian culture till the early nineties. The nineties brought for Odeon a short interruption of its publishing, and in fact a suspension of all its activities, in consequence of the socioeconomic changes at that time. The mark Odeon again became synonymous with the highest quality book production when the Euromedia Group company acquired the Odeon mark in 1999 and once again began publishing books under this famous and prestigious mark. The editorial policy of Odeon publishing since 1953 has comprised the broad literary genre from the antiquities until the present day, with the dominance of translation literature, next the literary historical works and the theory of fine art, belles-lettres and aesthethics and also the...

Tématem bakalářské práce je objastnit rozšíření edičního profilu nakladatelství Euromedia Group v souvislosti se získáním nakladatelské značky Odeon. Cílem práce je vysledovat, jak kvalitní a rozsáhlý je ediční profil nakladatelství Euromedia Group - jednoho z nejsilnějších nakladatelství na současném knižním trhu v České republice. Powered by TCPDF (www.tcpdf.org)