Vizuální komunikace firmy Tatra Kopřivnice ve třicátých letech dvacátého století

Abstract

This bachelor work is called The visual communication of Tatra Koprivnice Company during thirties of the twentieth century. Its aim is to describe visual communication of Tatra (a car maker) during thirties of the twentieth century. It starts with definition of communication and communication models. Then it mentions different motivations to communication and communication functions. Next part defines marketing and marketing communication. Other chapters deal with brand and its theory. The brief history of Tatra company is mentioned with emphasis on its economical progress and successes of Tatra cars in car competitions and various heuristic journeys made with Tatra cars. The last part is about background of the communication. The last part is the semiotic analysis of ten different visual materials from thirties. All of themare promotional ones. Powered by TCPDF (www.tcpdf.org)