Případová studie použití parodie v reklamní kampani
A case study of the use of parody in an advertising campaign
bachelor thesis (DEFENDED)
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Permanent link
http://hdl.handle.net/20.500.11956/191319Identifiers
Study Information System: 258195
Collections
- Kvalifikační práce [18161]
Author
Advisor
Referee
Konrádová, Marcela
Faculty / Institute
Faculty of Social Sciences
Discipline
Communication Studies:Marketing Communication and Public Relations
Department
Department of Marketing Communication and Public Relations
Date of defense
19. 6. 2024
Publisher
Univerzita Karlova, Fakulta sociálních vědLanguage
Czech
Grade
Very good