Městský turismus a jeho sociální a ekonomické aspekty

Abstract

Tato pnice je rozdelena na dye casti, teoretickou a vYzkumnou. Teoreticka cast se zabYva vybranYmi tematy modemiho masoveho turismu s durazem na mestsky turismus a jeho socialni a ekonomicke aspekty. VybranYmi tematy jsou city marketing, kongresova turistika, bezpecnost v turismu, formy turismu se zvysenYm spolecenskYm rizikem a trvale udrZitelny turismus. Vyzkumna cast je zalozena na rozhovorech s odbomiky na cestovni ruch z magistratu mest Praha a Hradec Kralove. CHern rozhovorU bylo zorientovat se v hlavnich rysech politiky mest ve vztahu k turismu s durazem na vyse uvedene vybrane teoreticke problemy a porovnat politiky obou mest.

This thesis is divided into two parts, a theoretical one and a research one. The theoretical one deals with selected issues of modem mass tourism with emphasize on urban tourism and its social and economic aspects. The selected issues are city marketing, congress tourism, security in tourism, forms of tourism with increased social risk and sustainable tourism. The research part is based on interviews with tourism experts from municipal authorities of Prague and Hradec Kralove. The objective of the interviews was to demarcate the major features of the municipal authorities' tourism policy with emphasize on the aforementioned theoretical issues and to compare the policies ofthe two cities.