Využití archetypu hrdiny v marketingové komunikaci značky Nike
The Hero Archetype in Nike Marketing
bachelor thesis (DEFENDED)
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Permanent link
http://hdl.handle.net/20.500.11956/94931Identifiers
Study Information System: 196849
Collections
- Kvalifikační práce [6714]
Faculty / Institute
Faculty of Humanities
Discipline
Liberal Arts and Humanities
Department
Liberal Arts and Humanities - Creative Module
Date of defense
2. 2. 2018
Publisher
Univerzita Karlova, Fakulta humanitních studiíLanguage
Czech
Grade
Excellent