| dc.contributor.advisor | Klabíková Rábová, Tereza | |
| dc.creator | Novotný, Vojta | |
| dc.date.accessioned | 2024-11-29T19:55:29Z | |
| dc.date.available | 2024-11-29T19:55:29Z | |
| dc.date.issued | 2024 | |
| dc.identifier.uri | http://hdl.handle.net/20.500.11956/191319 | |
| dc.language | Čeština | cs_CZ |
| dc.language.iso | cs_CZ | |
| dc.publisher | Univerzita Karlova, Fakulta sociálních věd | cs_CZ |
| dc.subject | parody | en_US |
| dc.subject | Bageterie Boulevard | en_US |
| dc.subject | reaction marketing | en_US |
| dc.subject | brand | en_US |
| dc.subject | pragmalinguistic analysis | en_US |
| dc.subject | survey | en_US |
| dc.subject | interview | en_US |
| dc.subject | parodie | cs_CZ |
| dc.subject | Bageterie Boulevard | cs_CZ |
| dc.subject | reakční marketing | cs_CZ |
| dc.subject | značka | cs_CZ |
| dc.subject | pragmalingvistická analýza | cs_CZ |
| dc.subject | dotazníkové šetření | cs_CZ |
| dc.subject | rozhovor | cs_CZ |
| dc.title | Případová studie použití parodie v reklamní kampani | cs_CZ |
| dc.type | bakalářská práce | cs_CZ |
| dcterms.created | 2024 | |
| dcterms.dateAccepted | 2024-06-19 | |
| dc.description.department | Department of Marketing Communication and Public Relations | en_US |
| dc.description.department | Katedra marketingové komunikace a public relations | cs_CZ |
| dc.description.faculty | Fakulta sociálních věd | cs_CZ |
| dc.description.faculty | Faculty of Social Sciences | en_US |
| dc.identifier.repId | 258195 | |
| dc.title.translated | A case study of the use of parody in an advertising campaign | en_US |
| dc.contributor.referee | Konrádová, Marcela | |
| thesis.degree.name | Bc. | |
| thesis.degree.level | bakalářské | cs_CZ |
| thesis.degree.discipline | Communication Studies:Marketing Communication and Public Relations | en_US |
| thesis.degree.discipline | Komunikační studia se specializací Marketingová komunikace a public relations | cs_CZ |
| thesis.degree.program | Communication Studies | en_US |
| thesis.degree.program | Komunikační studia | cs_CZ |
| uk.thesis.type | bakalářská práce | cs_CZ |
| uk.taxonomy.organization-cs | Fakulta sociálních věd::Katedra marketingové komunikace a public relations | cs_CZ |
| uk.taxonomy.organization-en | Faculty of Social Sciences::Department of Marketing Communication and Public Relations | en_US |
| uk.faculty-name.cs | Fakulta sociálních věd | cs_CZ |
| uk.faculty-name.en | Faculty of Social Sciences | en_US |
| uk.faculty-abbr.cs | FSV | cs_CZ |
| uk.degree-discipline.cs | Komunikační studia se specializací Marketingová komunikace a public relations | cs_CZ |
| uk.degree-discipline.en | Communication Studies:Marketing Communication and Public Relations | en_US |
| uk.degree-program.cs | Komunikační studia | cs_CZ |
| uk.degree-program.en | Communication Studies | en_US |
| thesis.grade.cs | Velmi dobře | cs_CZ |
| thesis.grade.en | Very good | en_US |
| uk.file-availability | V | |
| uk.grantor | Univerzita Karlova, Fakulta sociálních věd, Katedra marketingové komunikace a public relations | cs_CZ |
| thesis.grade.code | C | |
| uk.publication-place | Praha | cs_CZ |
| uk.thesis.defenceStatus | O | |
