This paper studies the relationship between development and COVID-19 severity at the country level, expressed as total deaths per million inhabitants. The original perspective of this work is to consider that economic ...

This master's thesis titled "Proposal of a marketing strategy for the specialized publishing e-shop of the Knihy Togga" deals with the active setup of basic campaigns that should serve as the foundation for those companies, ...

This bachelor thesis is about the audio streaming company Spotify. The thesis aims to introduce and map the current form of the on-demand streaming platform Spotify. The theoretical part, using literature, introduces basic ...

This bachelor's thesis deals with the subject of greenwashing, its occurrence in the fashion industry and focuses on a specific target group - generation Z. The theoretical part first describes the concept of green marketing, ...

Practical bachelor thesis Česká travesti scéna- soubor rozhovorů documents the Czech drag and travesti subculture. The main aim of the theoretical part is to introduce an interview as a journalistic genre, which is used ...

The work focuses on a Corporate design that shapes the brand identity. The goal is to design and create a new Corporate design for the Švandovo Theatre. In the theoretical part, I describe the functions of graphic design ...

An emergency situation like terrorism brings many dilemmas to media ethics This thesis focuses on the question of how selected Czech journalists ethically cover the topic of terrorism, even though the Czech Republic has ...

With regard to the market share, used car market is on equal footing with market with new cars. Given its relevancy, there is an incentive to better understand its inner workings. One of the questions that can be posed, ...

Although the Presidency of the Council of the European Union and its agenda have been affected by the adoption of the Lisbon Treaty, it is still a useful tool that Member States can use, for example, for self-presentation ...

This bachelor's thesis primarily focuses on the exploration of different ways of self- identification of the inhabitants of the urban space of Zlín. The author chooses the case study method for this purpose. The author ...

The bachelor's thesis focuses on Israel's involvement in the Syrian Arab Republic in the context of the concept of hybrid warfare.The text of the thesis is divided into three parts. The first part outlines the theoretical ...

5 Abstract This thesis investigates usability of contractual information, enriched with publicly available sociodemographic and environmental statistics, for predicting household energy consumption volume. The aim is to ...

Practical bachelor thesis Red steady go - story about prostitute Tereza uses the form of a broadcast documentary, which aims to capture and show the story comprehensively in the different roles of the respondent - as a ...

This bachelor thesis deals with the issue of public relations in startups. The aim of the thesis is to identify the specifics of public relations for startups, especially in comparison with public relations for traditional ...

The bachelor thesis deals with the influence of hyperdigitalization on the relationship between fans and AC Sparta Prague, a club participating in the highest Czech football competition. In the theoretical part of the ...

The aim of the bachelor's thesis was to find out the consumer's view of personalized advertising, with a focus on the perception of privacy invasion. The work is divided into a theoretical and a practical part. The theoretical ...

This bachelor thesis explores the origin and development of the sports magazine Gól, which centers in on the two most popular sports - football and ice hockey. The aim of the thesis is to present the origin of Gól in 1968 ...

This bachelor thesis deals with one of the most important global sporting events. Specifically, it examines the media coverage of the 2022 FIFA World Cup in Qatar in ČT Sport. Using two sub-quantitative content analyses, ...

This thesis examines Walt Disney's film work during World War II when he collaboratedwith the U.S. government to produce propaganda films that supported the war effort due to the financial crisis and future uncertainty. ...

This bachelor's thesis deals with the impacts of the Japanese attack on Pearl Harbor on Japanese Americans living in the United States during World War II. The aim of the thesis is to analyze the individual aspects that ...

This bachelor thesis focuses on viewers' attitudes towards watching foreign English-language audiovisual works in Czech dubbing and in the original version. Combining quantitative and qualitative methods, it examines the ...

This bachelor's thesis uses a radio reportage to show the process of harvesting potatoes on Josef Vlk's farm in Čelistná near Pelhřimov. In the first, theoretical part, the topic of reportage as a radio genre is mentioned ...

The aim of this bachelor's thesis is to examine the second-hand fashion market in the Czech Republic from the perspective of marketing communication, which has not yet been used for this topic. In the theoretical part of ...

The bachelor's thesis "Linguistic Analysis of podcast Zkouškový" deals with a relatively young format of audio content that has recently become a popular form of shared content. Practically everyone has a podcast nowadays. ...

The thesis deals with nanoinfluencer marketing. The theoretical part of the thesis explains the basic concepts such as word of mouth, influencer marketing and credibility of recommendations. The main content of the analytical ...

This thesis describes the situation of indigenous people in Australia. However, before it is possible to approach the Australian aborigines, it is necessary to outline some theoretical concepts that can be used in the ...

This dissertation seeks to explore how artificial intelligence, and the natural language processor GPT-3 in particular, can be used to augment disinformation campaigns. As disinformation campaigns grow in complexity and ...

This thesis deals with the analysis of listening to public radio in the Czech Republic among millennials. It wants to find out their listening habits and behaviour, their motivation for listening and their perception of ...